Award Categories

Recognizing Asia’s Best in Business, Marketing Excellence and Innovation.
The awards celebrate: Business Leadership, Breakthrough campaigns, Transformational customer experiences, and Innovation across industries.

A. Business Leadership (overall)

Individual Awards

  • CEO of the Year
  • CMO of the Year
  • Chief Experience Officer of the Year
  • Chief Digital Officer of the Year
  • Growth Leader of the Year
  • Transformation Leader of the Year
  • Young Leader of the Year (Under 40)
  • Woman Leader in Marketing & CX
  • Startup Founder of the Year
  • Marketing Team of the Year
  • Agency Leaders of the Year

Grand Prix

  • Best Campaign in Asia
  • Brand of the Year (Overall)
  • Agency of the Year (Overall)
  • Martech Company of the Year
  • Engage Asia Excellence Award

Agency of the Year

  • Digital Agency of the Year
  • Media Agency of the Year
  • Creative Agency of the Year
  • Independent Agency of the Year
  • Marketing Agency of the Year
  • Best Performance Marketing Agency
B. Industry / Brand Awards

(Choose 1 Main Category and 1 Sub-Category)

Main Categories (By Industries)

  • Brand of the Year
  • Best Marketing Campaign
  • Marketing Leader of the Year
  • Women Leadership

Sub-Categories (By Industries)

  • BFSI
  • Retail & E-commerce
  • FMCG
  • Telecom
  • Travel & Tourism
  • Media & Entertainment
  • Real Estate
  • Automotive
  • Healthcare
  • Education
  • Pharma
  • Hospitality
C. Marketing Excellence

Campaign Excellence

  • Best Integrated Marketing Campaign
  • Best Digital Campaign
  • Best Omni-Channel Campaign
  • Best Performance Marketing Campaign
  • Best Brand Launch Campaign
  • Best Rebranding Campaign

Content & Media

  • Best Content Strategy
  • Best Storytelling Campaign
  • Best Use of Video Content
  • Best Short-form Content Strategy

Channel-Based

  • Best Social Media Campaign
  • Best Influencer Marketing Campaign
  • Best Search / Performance Campaign
  • Best Mobile Marketing Campaign

Outcome-Based

  • Best Customer Acquisition Campaign
  • Best Customer Retention Campaign
  • Best Loyalty Campaign
  • Best ROI-Driven Campaign
D. Awards For Agency & Media
  • Best Creative Campaign
  • Best Media Strategy
  • Best Data-Driven Campaign
  • Best Brand-Agency Collaboration
  • Media House of the Year
  • Content Studio of the Year
  • Publisher Platform of the Year
E. Technology & Martech
  • Best Use of AI in Marketing
  • Best Use of Data & Analytics
  • Best Marketing Automation Strategy
  • Best Personalization Strategy
  • Best CRM / Customer Engagement Platform
  • Best Martech Innovation
  • Best Use of Chatbots / Conversational AI
  • Best Use of Predictive Analytics
  • Best Customer Data Platform Implementation
  • Best AdTech Innovation
  • Best Use of First-Party Data
  • Best Privacy-First Marketing Initiative
F. Customer Experience (CX)
  • Best End-to-End Customer Experience
  • Best Customer Journey Design
  • Best Loyalty & Rewards Program
  • Best Customer Retention Strategy
  • Best Omnichannel Experience
  • Best Use of Insights for CX
  • Best Customer Support Experience
  • Best Digital Experience
  • Best Phygital Experience
  • Best CX Innovation
  • Best Customer Engagement Strategy
G. Innovation & Future
  • Breakthrough Marketing Innovation
  • Innovation in Customer Experience
  • Future of Engagement (AI / Web3 / XR)
  • Emerging Technology in Marketing
  • Best Use of AR/VR Experience
  • Disruptive Brand Innovation
  • Next-Gen Consumer Experience
H. Purpose & Impact
  • Purpose-Driven Campaign
  • Sustainability Initiative
  • Social Impact Campaign
  • Diversity & Inclusion in Marketing

Judging Criteria

Core Scoring Framework Weight Leadership Categories Weight
Strategy & Insight / Vision 20% Business Impact 30%
Creativity / Innovation 20% Leadership & Vision 25%
Execution / Industry Contribution 20% Innovation 20%
Measurable Results (Business Impact) 30% Industry Contribution 15%
Relevance / Measurable Growth 10% Measurable Growth 10%

Submission Process

Step 1: Category Selection

  • Multiple entries may be submitted for the same campaign/activities across relevant main categories and sub-categories
  • Entries may also be submitted for Individual Awards and Grand Prix categories
  • Each entry must include one Main Category and one Sub-Category
  • All submissions should cover work from April 2025 onwards till date

Step 2: Submission Details

For A - B Categories

Submit a write-up (up to 800 words) covering:

  • Business Impact
  • Leadership & Vision
  • Innovation
  • Industry Contribution

â–¶ Along with supporting materials

For C - D - E - F - G - H Categories

Submit a write-up (up to 500 words) covering:

  • Strategy & Insight
  • Creativity / Innovation
  • Execution Excellence
  • Measurable Results (ROI, impact)

â–¶ Include supporting materials

â–¶ Technology implementation details (if applicable)

Step 3: Supporting Materials

  • Upload documents (PPT, PDF, Images etc.) to Google Drive (public access)
  • Videos via YouTube (public/unlisted)
  • Audio via SoundCloud
  • Include all relevant links in the nomination form (Attached)
DOWNLOAD NOMINATION FORM

Key Dates/Discounts

Secure Your Spot Now.

Entry Phase Keydates / Discounts Discounted Package Bundles
Early Bird May 31st Starter Pack: 5 entries (Save ~10%)
Regular June 30th Growth Pack: 10 entries (Save ~20%)
Late Fees July 31st Power Pack: 20 entries (Save ~30%)
Delegate registrations / For Sponsorship Enquiry

registrations@engageasia.co
0094 712554767 (Akash, Manager Incharge)
0091 9870292834 (Agnel, Project Director)

Speaking opportunities

agnel@engageasia.co
Share profile on this Email.

Hotel / Itenary Booking

support@engageasia.co

Organised by:

ACEF (Asian Customer Engagement Forum)

for Global Customer Engagement Awards

agnel@globalcustomerengagement.com
0091 9870292834 (Agnel, Project Director)